Hola! Here’s your monthly Orchidea Newsletter—packed with business insights, practical tips, and visual inspiration to help beauty and wellness brands shine.

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This edition is all about Christmas special packaging—a powerful tool brands use to drive sales during the holiday frenzy. The more attractive and thoughtfully crafted your offer, the more orders you'll secure.

Some brands skipped holiday-themed packaging, and we think they missed a big opportunity. Bundling slower-moving products with festive packaging could help reduce inventory while boosting sales. For those who embraced the season, the results spoke for themselves.

We’ve reviewed this year’s holiday packaging and compiled aesthetic ideas to spark your inspiration for next year’s preparations. Let’s go 👯‍♀️

ORIBE

PARTNER WITH AN ARTIST FOR A CREATIVE EDGE

Oribe introduced their Holiday 2024 Collaboration with Kenyan artist Thandiwe Muriu, featuring six limited-edition gift sets. Vibrant, artistic packaging told a story of community and creativity. Collaborating with artists can add depth to a brand's narrative—if it aligns with its core philosophy.

CROWN AFFAIR

HARNESS THE POWER OF A STRONG CAMPAIGN

Crown Affair took a holistic approach, designing a campaign inspired by the charm of a festive dinner setting. Their haircare products were showcased alongside elegant dinnerware, building strong holiday associations. The packaging was equally refined—silver with a mint logo and a silky ribbon—striking the perfect balance between sophistication and minimalism.

ELEMIS

TAILOR YOUR BUNDLES TO FIT ANY BUDGET

Elemis created a range of bundles to suit various price points, from simple Duos to the Ultimate Skincare Advent Calendar, a treasure trove for year-long skincare needs. Their mysterious, gradient-filled box designs exude sophistication and status. Incorporating gold and silver lines within the packaging added a luxurious touch, while the cohesive color palette tied the sets together beautifully.

BYREDO

EVOKE EMOTIONS WITH A HOLISTIC CAMPAIGN

Byredo introduced their Togetherness Holiday 2024 campaign, focusing on the warmth of home celebrations. The packaging featured a cozy English checkered pattern, evoking comfort and tradition, complemented by a minimalist black-and-white band that stayed true to their brand's aesthetic. The campaign visuals amplified this homey vibe, showcasing models in matching fabric elements, like warm pajamas, perfect for intimate holiday moments. Byredo positioned their products as thoughtful gifts, ideal for discovering under a beautifully decorated tree.

GROWN ALCHEMIST

OVERWHELMING CHOICES TO DRAW ATTENTION

Grown Alchemist went bold with their holiday packaging, starkly contrasting their minimalist primary designs. The outer boxes featured silver paper, faded typography, gradients, and product images, tied together with a thin ribbon placed at the ideal golden ratio. While the design sounds busy, it works—eye-catching and intriguing, especially enhancing visibility on retail shelves.

By the way, including product images on the box improves customers' understanding of what to expect inside, making the purchasing decision easier.

DRUNK ELEPHANT

CREATE BOLD IDEAS BEYOND THE SEASON

Drunk Elephant made a splash with a Rimowa-inspired suitcase packed with an impressive range of products. It’s bold, functional, and unmistakably in their brand style. While it’s not overly festive, this clever design doubles as a gift that remains appealing even after the holiday season—a thoughtful move by the brand.

GLOSSIER

USE TRENDS AS SITUATIONAL HOLIDAY CONTENT

Glossier launched their holiday editions in late November, showing they planned well in advance. Interestingly, their packaging deviated from their signature style, embracing the Coquette Core trend with blind-embossed lace details and glossy accents. They even introduced a baroque-inspired emblem reminiscent of luxury heritage brands. The result? A chic, modern design that works beautifully as a gift or a self-indulgence.

RHODE

WITH A CLEAR DNA, NEW LAUNCHES COME EFFORTLESSLY

Rhode kept it simple but effective, leveraging their signature cut cap shape and branding. By coloring their boxes and primary packaging in festive red and styling the campaign just right, they achieved a polished holiday look. A standout touch was the striped candy stick pattern on the product, which added a festive mood. The red and grey color scheme? Unquestionably sexy.

ULTRA VIOLET

MAKE YOUR PACKAGING UNMISSABLE FROM AFAR

Ultra Violet introduced wardrobe-style packaging that opens to reveal products displayed like treasures on shelves. It’s an interesting solution, though it could be adopted by any beauty brand. What truly sets it apart are the acidic colors and illusionist gradients on their logo, creating an energetic and visually striking design that you won’t miss from a distance.

CHARLOTTE TILBURY

CREATE PACKAGING THAT WOWS

Charlotte Tilbury wowed with an advent calendar presented in a burgundy heart-shaped box, complete with crystal star-heart handles. Even if you’re a minimalist like me, this luxurious creation—might just win you over.

So, the takeaway? A little sparkle, a clever atmospheric campaign, and some eye-catching packaging can work wonders—if you plan ahead and get it right. And hey, if your holiday prep for next year isn’t already on your mind... it should be penciled into your calendar by summer ✨🔮🥂🍾

UNDER THE HOOD

FROM ORCHIDEA

NEW CASE! Meet KissKiss, the beauty bureau redefining the luxury hair salon scene in the Polish market with innovative treatments and elevated experiences.

The name and identity are rooted in the timeless allure of mirrors—symbols of beauty, self-reflection, transformation, and duality. The playful repetition in the name and logo reflects this duality, tying the brand’s visuals perfectly to its core story. Curious? Dive into the full case.

If you enjoy our monthly content, we’d love if you could share 💌 it with your friends or colleagues who might find it interesting. We’d be super grateful!

Cheers, Orchidea team ❤️